Suburban Chicago Reflejos Getting Ad Push, Makeover – (the mostly Spanish-language weekly)
Tagged: Chicago, Illinois, Spanish-languagePosted on: January 19th, 2007“Reflejos, the mostly Spanish-language suburban Chicago weekly published by the Daily Herald, comes into the new year riding a new marketing campaign, and with plans to tweak its design to increase the English-language content.
Using the theme “Progressive Latinos: Reflecting Excellence,” print and outdoor ads for Reflejos feature actual readers, and emphasize the papers “positive news” approach of reporting success stories among suburban Hispanics. “
Curation from Tomás
Filed Under: 1. Hispanic News, Media
