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Suburban Chicago Reflejos Getting Ad Push, Makeover – (the mostly Spanish-language weekly)

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“Reflejos, the mostly Spanish-language suburban Chicago weekly published by the Daily Herald, comes into the new year riding a new marketing campaign, and with plans to tweak its design to increase the English-language content.

Using the theme “Progressive Latinos: Reflecting Excellence,” print and outdoor ads for Reflejos feature actual readers, and emphasize the papers “positive news” approach of reporting success stories among suburban Hispanics. “

Source: www.editorandpublisher.com
Fuente Traducido: usando Google o Altavista/Babel Fish
Posted on: January 19th, 2007
Curation from Tomás
Filed Under: 1. Hispanic News, Media
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