2006 Hispanic Advertising Agency of the Year: la comunidad
Tagged: bilingual, La Comunidad, mobile, Mun2Posted on: January 17th, 2007“THE OPPORTUNITY TO WORK on the rebranding campaign for mun2, the bilingual Latino youth network, came indirectly by way of the 2004 independent comedy Napoleon Dynamite. The Miami-based ad agency la comunidad had worked with Aaron Ruell, the movie’s still photographer, on a general-market Virgin Mobile spot in April 2005. And when the cable channel wanted Ruell’s quirky vision for the multimedia campaign, the commercial director insisted that he work with the edgy creatives at la comu, as it’s commonly known. The NBC Universal-owned mun2 pronounced moon-dose, meaning “worlds” embraced the idea, even forgoing the usual pitch process.”
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising
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