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Posted on:
January 17th, 2007
Filed Under: Hispanic News, Marketing & Advertising
Tagged: bilingual, La Comunidad, mobile, Mun2
Filed Under: Hispanic News, Marketing & Advertising
Tagged: bilingual, La Comunidad, mobile, Mun2
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“THE OPPORTUNITY TO WORK on the rebranding campaign for mun2, the bilingual Latino youth network, came indirectly by way of the 2004 independent comedy Napoleon Dynamite. The Miami-based ad agency la comunidad had worked with Aaron Ruell, the movie’s still photographer, on a general-market Virgin Mobile spot in April 2005. And when the cable channel wanted Ruell’s quirky vision for the multimedia campaign, the commercial director insisted that he work with the edgy creatives at la comu, as it’s commonly known. The NBC Universal-owned mun2 pronounced moon-dose, meaning “worlds” embraced the idea, even forgoing the usual pitch process.”
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map
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