Winn-Dixie is fine-tuning its Hispanic merchandising effort to target specific nationalities.

Posted on: January 16th, 2007
Filed Under: [ Business ] [ Hispanic News ]
Tags: , ,
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“The Hispanic Neighborhood Merchandising program tailors product selection and merchandising to a communitys predominant nationality, such as Mexican or Cuban. Weekly bilingual circulars feature different bakery, deli and prepared items. The programs tagline, “El Sabor de tu Pais” “The Flavor of your Country”, appears in print ads and in-store materials.”

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