Short on Latino Creatives? Set Up Shop in Argentina - Unable to find enough Spanish-speaking creative talent in the U.S., California agency Grupo Gallegos is opening a shop in Argentina to service its U.S. accounts.

“In an innovative solution to the chronic talent shortage facing the U.S. Hispanic market, one Latino shop is going where the creatives are: Buenos Aires. Los Angeles-based independent Grupo Gallegos is opening an office this month in Argentina, where creative teams are starting work on Comcast, the California Milk Processor Board and other U.S. clients.
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U.S. Hispanic agencies may grow 20% or 30% a year, but they can’t hire fast enough, especially Spanish-speaking creatives. They import creatives from all over Latin America, but visas are slow and limited in number, and young but promising teams may not yet have the track records to qualify for visas. “

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