Italian food, Mexican cash and American indignation – more Pizza Patrón
Tagged: blogPosted on: January 14th, 2007“Pizza Patrón never counted on a week like the last one.
“Pesos for Pizzas” was supposed to be a low-key campaign that would let many in its loyal Hispanic customer base unload unused Mexican currency at its 59 restaurants in five states.
The campaign brought the group instant marketing notoriety as an example of how to cater to a burgeoning niche. But it also landed the company in the crosshairs of the immigration debate, with criticism on blogs and talk shows and calls to its stores saying that the campaign is un-American and encourages illegal immigration.”
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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