DePaul degree puts new focus on Hispanics – Chicago Tribune
Tagged: Chicago, family, Illinois, insurance, State Farm, studentPosted on: January 11th, 2007“When trying to woo Latino clients to buy car insurance or apply for a bank loan, Joanna Serrano has learned a few key strategies: Speak in formal Spanish, focus on gaining a clients trust and emphasize family security above all else.
Serrano, a DePaul University senior and intern at State Farm Insurance Co., will graduate this spring with skills that could make her the envy of other marketing majors scrambling to get jobs. She will be among the first DePaul students to graduate with a degree in Hispanic marketing, only the second program of its kind nationally and one that underscores the influence of the country’s fastest-growing ethnic group
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Curation from Tomás
Filed Under: 1. Hispanic News, Higher Education, Marketing & Advertising
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