Coors courts Latino gridiron fans - Light beer Super Bowl packaging goes bilingual. The brewer increases its Spanish marketing effort as the group’s spending clout skyrockets.

Posted on: January 10th, 2007
Filed Under: [ Hispanic News ] [ Marketing ]
Tags: ,
Knowledge is Power!

“Looking to up its credibility with Latino football fans, Golden-based Coors Brewing Co. has introduced a new bilingual Super Bowl promotion.

The commemorative Coors Light packaging features the Super Bowl XLI tagline “One Game. One Dream” in both English and Spanish.

According to the National Football League, 77 percent of bilingual Hispanic men ages 21 to 34 are football fans.”

Source: http://test.denverpost.com
Fuente Traducido: usando Google o Altavista/Babel Fish

Stumble it! | | AddThis Feed Button

Celebrating Hispanic Heritage Month All Year Long
HispanicTips = Relevant

2nd Espisode of Ylse (not an ad but a Latina's web show) --»

Blogente

View latest posts of some of these at Blogente.com

If you are a Hispanic/Latino blogger who posts regularly and wants your link on 59,000 pages contact me.

More Search Options

Search in Best Categories

Use HispanicTips' Internal Search - Entire Site

Use Lijit to Search Site + Blogente

Search Using Google

Check us out!

Feedback Form