Red Hot Fox Sports en Espanol Forges Ahead with Multiplatform Sales Strategy

“Determined to capture an even greater share of Hispanic advertising dollars in 2007 and energized by advertisers’ increasing interest in engaging consumers across the network’s multiple digital content delivery platforms, Fox Sports en Español today announced the promotions of Lisa Weinstein-Scholtes and Paul Laureano to director and manager of integrated sales and marketing, respectively. Both Weinstein-Scholtes and Laureano will continue to report to Tom Maney, senior vice president of advertising sales.

In addition to helping Fox Sports en Español further expand its roster of male-centric advertisers in red hot sectors including technology, wireless, broadband, consumer electronics, and entertainment, Weinstein-Scholtes and Laureano will be responsible for fulfilling several integrated sales deals recently inked by the fast-growing and leading Spanish-language cable sports network. Among the new partnerships are El Reto Final Nissan 2, a branded entertainment initiative which includes television, online, and grassroots elements; Sprint/Nextel’s “Jorge’s Picks” across television, online and wireless platforms, which enables consumers to compete against Jorge Ramos to see who picks the right winners for InterLigaâ„¢ and Copa Toyota Libertadores matches; and a fantasy league tied to the Copa Toyota Libertadores for AT&T Broadband.

“Lisa and Paul have played an integral role in our continued growth over the past five years and possess the perfect combination of creativity, market knowledge and expertise to help us forge ahead in this new era of digital content distribution and multiplatform consumer engagement,” said Maney. “By harnessing the global power of the Fox Sports en Español brand and the resources of the News Corp. family of companies, we’ve realigned our sales operations and the way we do business to deliver to our advertisers a unique integrated sales offering that enables them to reach the coveted 18-49 Hispanic male demographic whenever, wherever, while creating opportunities to connect consumers and brands like never before.”

Weinstein-Scholtes, a four-year veteran of the market-leading Spanish-language sports cable network, was most recently manager of advertising sales for the Eastern region. In her new role, she will be responsible for developing national integrated sales opportunities across Fox Sports en Español’s multiple digital content platforms including television, online, wireless, the Fox Sports en Español magazine, and video-on-demand VOD.

Laureano, a sales and marketing professional for the past five years at Fox Sports en Español, will now work closely with Weinstein-Scholtes and the advertising sales team on the conceptualization, creation and execution of integrated sales initiatives for clients across the country.

The announcement comes on the heels of the network’s recent partnership with MSN, whereby the newly created www.foxsportsla.msn.com has become the primary Spanish-language sports content destination on the MSN network.”

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