NaCo Crosses the Border to Enter U.S. Apparel Market

“Mexico City-based NaCo, the brand that made “tacky” the “new cool” with its original “barrio-rags” apparel designs, announced today it has officially launched operations in the United States, and has began selling to fashion boutiques across the country from its Miami and Los Angeles-based showrooms. The companys famed t-shirts, instantly accepted by trendsetters, quickly gained street credibility when rock stars such as Juanes and Molotov began to wear the designs on stage and television. The brand has now mushroomed to include sweatshirts, track jackets, bags, wallets, hats and other accessories.

NaCo products are featured on their new US-based web-site, www.usanaco.com, and can already be found in stores such as Chicano Style, Aztlan Gallery & Barracuda in Los Angeles and La Epoca in Miami, with retail prices starting at $19.95 for the popular t-shirt, to $55.95 for track jackets.

“We’re thrilled to take this important step in the evolution of our company,” said Chavarin, who serves as the company’s Chief Creative Officer. “NaCo is the first Latin-American street wear clothing brand to enter the US market, and we are looking to reach Latinos, and everyone who is open to celebrate Hispanic culture with humor and style.”

“We started NaCo as a project among two buddies with the idea of giving away a few t-shirts to friends and family. Today we are proud to be a nationally recognized brand in Mexico and we hope to gain that same level of acceptance among Latinos in the United States,” added Chavarin. “As we have learned through our designs, a t-shirt is much more than a piece of apparel, it’s a way of expressing yourself, showing a sense of humor, making a statement and telling the world who you are. Nacos develop a style of their own as they gather phrases and iconography which know no boundaries in origin or class.”

Founded in 1999 by two classmates at the Art Center College of Design in Pasadena, California, Edoardo Chavarin and Robby Vient, the word “naco” is an adjectival noun used in Mexico to describe some kind of tackiness and/or lack in style in an individual or an object. When passengers clap after an airplane lands…that’s naco, or when someone brings their own sandwich to the movie theater…that’s naco too. Chavarin and Vient converted the word into a pop-culture fashion statement, transcending neighborhoods and socio-economic status into a brand that is worn by everyone from street-smart kids to high-end socialites.

About NaCo

NaCo was created in 1999 by Tijuana’s Edoardo Chavarin and Mazatlan’s Robby Vient, schoolmates at the Art Center College of Design in Pasadena, California. What started as a hobby has turned into an internationally known brand of t-shirts, hats, bags and other apparel and accessories. Its products are sold in more than 250 points of sale in Mexico, including four company-owned stores in Mexico and has achieved over a 50% brand recognition.

From its inception, NaCo has worked with well-known celebrities such as actors Diego Luna, and Jose Maria Yazpik, who have become co-owners of NaCo. Singers such as Colombian superstar Juanes and Argentina’s Gustavo Cerati, Gustavo Santaolalla, and the rock groups Cafe Tacuba, Molotov and Kinky proudly support the brand. The company has produced limited edition lines for international tours and events such as the GRAMMY’s and MTV Latino Awards. NaCo has also entered into successful alliances with internationally recognized companies such as Vans. “

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