Hispanic Marketing Teams Unleash Savvy Marketing and Advertising Strategies

“ALMs Strategic Research Institute will be hosting the 13th Annual Marketing to U.S. Hispanics & Latin America, January 21 to 23, 2007 at the Miami Beach Resort and Spa in Miami Beach. This years line-up will include demographics guru, William Frey who will share some new data on population growth and shifts that can impact Hispanic marketing plans for 2007. Brand teams from Maybelline Garnier NY, Sony Electronics, Wachovia, Wells Fargo, Western Union, MTV, AstraZeneca and more will reveal their success stories and strategies. This years agenda will discuss a variety of case studies ranging from Sony consumer electronics promotional campaigns to “The Cleaning Hunk”, a viral marketing campaign reaching Latinas online, to aggressive direct marketing by Catholic Charities. From multinational advertising to regional cable channel strategies, this is a one-stop-shop to glean the latest and the best in Hispanic and Latin American marketing strategies.”

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