Eva Longoria – the First Face of BEBE SPORT

“bebe stores, inc. NASDAQ:BEBE today announced that internationally renowned, award winning actress Eva Longoria will become the new face of BEBE SPORT launching for Spring/Summer 07.

“This marks the first-ever advertising campaign for BEBE SPORT signaling the growth and evolution of the brand and Eva is the perfect choice to help contribute to our future success,” said Manny Mashouf, Founder and Chairman.

“Eva is the real deal” continued Mr. Mashouf. “Aside from her great talent and charisma, she is beautiful, sexy and intelligent, with an amazing eye for fashion, who personifies the BEBE SPORT lifestyle that women aspire to.”

“Eva Longoria is totally in sync with our brand and her association with BEBE SPORT goes far beyond appearing as the face of our new campaign,” commented Greg Scott, Chief Executive Officer. “She is dedicated to fitness, has a great sense of style and we are looking forward to her valuable input into our bbsp product beginning with the Spring/Summer 07 Collection.”

“To have bebe select me as the first face ever to ignite the BEBE SPORT line around the world is a wonderful honor” stated Longoria. “It’s exciting to share in the growth of such a huge, internationally successful brand. BEBE SPORT embodies sophistication and femininity while still remaining sexy and comfortable, which is extremely important to me. The look of BEBE SPORT goes hand and hand with who I am as a person in both my personal and professional life.”

The Spring/Summer 07 campaign, photographed by Greg Kadel, will launch Mid-March in national and regional magazines, outdoor advertising and direct mail. Longoria will make her first official BEBE SPORT appearance mid-March at the launch party and preview which will take place in Los Angeles.

Longoria is most widely known for her portrayal of “Gabrielle Solis” on the ABC mega-hit “Desperate Housewives,” the two-time Golden Globe and Screen Actors Guild winning show with over 30 million viewers in the US, seen in 208 countries around the world. She has been named one of Rolling Stone’s “People of the Year,” 2005 People’s “50 Most Beautiful,” 2006’s “100 Most Beautiful People,” as well as “#1 Hottest Woman in the World” on Maxim’s annual “Hot 100” list, two years in a row.

Longoria starred opposite Michael Douglas and Kiefer Sutherland in Fox/Regency/Further Films’ THE SENTINEL and opposite Christian Bale and Freddie Rodriquez in the indie film HARSH TIMES. She recently finished shooting Gold Circle Films’ romantic comedy HOW I MET MY BOYFRIEND’S DEAD FIANCEE and lends her voice to the upcoming Lions Gate animated film FOODFIGHT. She hosted and co-produced the National Council of La Raza ALMA Awards.

Longoria is the national spokesperson for Padres Contra El Cancer, a non–profit organization committed to improving the quality of life for Latino children with cancer and their families. She works with the Special Olympics, The United Farm Workers UFW, The Mexican American Legal Defense Educational Fund MALDEF, the Dolores Huerta Foundation, The National Council of La Raza NCLR, and she recently founded the San Antonio-based non-profit organization “Eva’s Heroes” which provides an inclusive setting for individuals with developmental disabilities to interact, play and grow with their typically developing peers.

Launched in Fiscal 2003 to expand bebe’s loyal universe of customers, BEBE SPORT redefines the term “casual active lifestyle’ by fusing sexy and sophisticated fashion with active inspired street wear and performance apparel. Currently, there are 48 BEBE SPORT stores located throughout the U.S., Puerto Rico and Canada.”

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