Televisas youthful complexion - Network’s primetime formula adds series and sitcoms to soaps

“Mexican media conglom Televisa is embarking on an ambitious shift in programming in 2007 in an attempt to draw young auds back to broadcast TV.

Under the direction of veep of television Jose Baston, Televisa has been planning to revamp primetime on its two main channels with an unprecedented move into producing weekly series and sitcoms, as well as creating a new roadmap for telenovelas.

Its a complete shift in Televisas normal production style. Telenovelas air five days a week, their stories run for a set time and duration — so no additional seasons — and are shot as close to their airing date as possible to allow producers to tweak storylines based on audience response. The new shows are a series of 13 episodes each that will run once a week and are being developed with an eye to second and third seasons.”

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