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Posted on: December 27th, 2006
Filed Under: [ Immigration ] [ Marketing ] [ Top Stories ]
Tags: English-only, Spanish-language
Newsletter readers - Don't forget HispanicTIPS - Gracias, Tomás
“As debate swirls over illegal immigration and assimilation, U.S. businesses are spending more than ever to engage Spanish-speaking consumers.
Wielding almost $750 billion in annual spending power, Latinos are captivating corporate America. The 500 largest print and television advertisers in the U.S. spent $5 billion last year in Spanish-language marketing - a 42 percent increase since 2003.
Those dollars translate into a greater presence of Spanish in mainstream media. Whether its in telemarketing, customer service, billboards, product packaging or television, where you see or hear English, a Spanish equivalent usually follows.”
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