Two local AM stations turn to Latino format – Boston
Tagged: Boston, Massachusetts, radio, Spanish-languagePosted on: December 20th, 2006“Goodbye Air America, hello “Rumba.” Tomorrow at noon, Clear Channel stations WKOX-AM 1200 and WXKS-AM 1430 will switch from “Bostons Progressive Talk” to “La Nueva Rumba,” both simulcasting a “tropical” format of primarily Spanish-language announcers and music, ranging from salsa, merengue, and bachata to the contemporary sound of reggaeton. Spearheading the new format, which carries the tagline “Orgullo Latino” “Latino Pride”, is Rafael “Raffy” Contigo, a 26-year veteran of both English- and Spanish-language radio who has already flipped Clear Channel-owned stations in other markets.”
Curation from Tomás
Filed Under: 1. Hispanic News, Entertainment, Media
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