Latin3 Takes a W³ Silver Award For Barrio RBK

“Latin3 today announced it has won a Silver Award in the W³ Awards Competition organized by the International Academy of the Visual Arts for Barrio RBK client: Reebok US in the category: Website – Community.

The W³ Awards honor creative excellence on the web and recognize the creative and marketing professionals behind award winning sites and successful marketing programs. The W³ is the first major web competition accessible to the biggest agencies, the smallest firms and everyone in between. The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Whos Who” of acclaimed media, interactive, advertising and marketing firms.

Barrio RBK www.barriorbk.com is a unique website developed for Reebok to launch its entry into the Hispanic online space by creating a strong presence that targets the very lucrative and elusive Latino youth in the US. Latin3 delivered the first 100 percent culturally relevant site that combines true street-savvy style with reggaeton music that is highly relevant to this segment.

Sergio “El Sensei” Barrientos, co-founder and CCO of Latin3, mentions, “After intense target immersions, street intercepts with the target, brainstorming sessions, review of third party research and market tours, we understood that urban was the cultural language across the experience. Understanding urban as a cultural fusion, merging sports with music, street art with fashion and English with Spanish language, we developed an experience that allows the target Latino teens to develop an emotional relationship with the Reebok brand. It reflects that teens are used to experiencing a world inspired by sport stars, music celebrities while communicating among themselves in Spanglish.
Reebok is part of a growing list of Latin3 clients including Cingular, Dell Computers, Discovery Channel, Pepsi, Microsoft, Sony, Visa and many others that are tapping into Latin3s expertise to help them reach their business goals in the Latin American and the U.S. Hispanic markets.”"

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