Taco Bell Runs Spanish-language Ads to Quell E. Coli Fears

“Following the recent E. Coli outbreak that caused fast food chain Taco Bell to temporarily close 60 of its restaurants in the Northeastern U.S., the company is now taking out print ads in Hispanic newspapers to assure a wary public that its food is safe.

The chain has stepped up a public-relations offensive by buying ads in newspaper such as The New York Times, USA Today and the Philadelphia Inquirer.”

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