Producer battles Nielsens over missing Latinos

Missed this one last week.

“Hispanics are hot Shakira and her hips shimmy up the charts. Mexican directors like Alejandro Gonzalez Inarritu Babel, Alfonso Cuaron Children of Men and Guillermo del Toro Pans Labyrinth are Hollywoods flavours of the month. Hispanics are now a larger minority in the United States than African-Americans. You cant open an advertising-industry magazine these days without hearing about the importance of the exploding Latino market.

Not that you’d know it by watching U.S. network television. True, the Colombian-spawned Ugly Betty is one of the seasons few breakout hits. But beyond Bettys braces and Eva Longorias catty sexpot on Desperate Housewive, there are woefully few Hispanic leading men and women on network TV. The George Lopez Show currently on hiatus on ABC illustrates the dearth: As if recognizing its role in U.S. culture as The Token Hispanic Show, its web page points viewers to sites about Hispanic art, culture and business opportunities.”

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