Popular Spanish-Language TV Personality Rashel Diaz to Co-Host 3rd Annual Latino Awards of Excellence

“Leading companies in the Latin American marketplace will gather on Tuesday, January 30 at the Loews Miami Beach Hotel in Miami Beach, FL, for the Electronic Retailing Association’s 3rd annual Latino Awards of Excellence. Honoring the top achievements in the Latin American direct response market, this prestigious ceremony will be held during the closing reception of the ERA’s 15th annual Mid-Winter Leadership Conference & EXPO. The ERA’s Mid-Winter Conference, held from January 28-30, brings together the most profitable companies in the industry to discuss changing consumer behavior and to highlight the latest trends in social media and mobile devices.

This years awards ceremony will be co-hosted by Latina celebrity Rashel Díz, a popular top model and entertainment reporter from Hispanic television. One of Spanish-language television’s most recognizable personalities, Díz began her career as a regular on Univision Television Network’s immensely popular Sábado Gigante variety program. Most recently, Díz began hosting the new late night television show, “Desvelados,” a one-hour late night Miami Spanish-language program that promises to deliver a new brand of late night television.

Created by the ERA’s Latin America Committee, judged by industry experts, and supported by the Latin American Council, the Latino Awards of Excellence honor the top achievements in Latin American retailing production, Internet, suppliers, and media. This year’s notable award categories include:

· Best Overall Latin American Long Form Show Produced in Latin America
· Best Overall Latin American Short Form Spot Produced in Latin America
· Best Overall Long Form Show Produced Outside of Latin America
· Best Overall Short Form Spot Produced Outside of Latin America
· Best DRTV Radio Spot
· Best DR Print Advertisement
· Best Service from a Product Supplier
· Best Service from a Media Network
· Best Website in Support of DRTV
· Best Catalog of DRTV Products
· Biggest Contribution to the Industry, Latin America

For more information on the Annual Latino Awards of Excellence and on the ERA Mid-Winter Leadership Conference & EXPO, visit ERAs website at www.retailing.org.

Registration for the ERA Mid-Winter Leadership Conference & EXPO is now available online at https://www.expotracker.net/era/index.asp. Registration is complimentary for credentialed members of the news media. There will be no on-site media registration. All media must register no later than January 18th, 2007.
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