Top Advertisers in the Hispanic Market

“Drawing a composite Hispanic consumer based on how money is spent in the marketplace suggests that advertisers see a chatty person who hopes to improve his English, and doesnt mind tipping a few back while enjoying a Big Mac.

That sums up a quick look at the Top 10 brands advertised on Hispanic media, where two wireless firms – Verizon and Cingular – dropped just shy of $100 million between them to reach Hispanics specifically in the 12 months ending in June, according to TNS Media Intelligence. The data covers money spent on Hispanic television – both network and independents – along with Hispanic newspapers and magazines. Not included is radio.”

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