The Latino niche: Studio relies on word of mouth for Guadalupe

“During a scene in the newly released Mexican film “Guadalupe,” a Jewish character reveals that he is a devout Guadalupano, or follower of Our Lady of Guadalupe, a traditional Mexican and Catholic icon.

When questioned by another character, the Jewish man notes that Mary and Jesus were Jewish, after all, and that in Mexico, who isnt a Guadalupano?

The scene demonstrates the films attempt to appeal to a universal audience using the common denominator of faith.”

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