Houston PPM Data Reveals Hispanic Viewing Trends – Texas
Tagged: Houston, Texas, UnivisionPosted on: December 11th, 2006“English-speaking Hispanics are more likely to watch TV out-of-home than Spanish-speaking Hispanics, according to a study of Arbitron portable people meter data in Houston, released Friday. During the Latin Grammys, broadcast on Univision Nov. 12, 18.9 percent of the three key advertiser demographic groups (18-34, 18-49, and 25-54) watched away from home, above the average 13 percent out-of-home viewing component.”
Curation from Tomás
Filed Under: 1. Hispanic News, Media, Research
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