Houston PPM Data Reveals Hispanic Viewing Trends - Texas

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Posted on: December 11th, 2006
Filed Under: [ Hispanic News ] [ Media ] [ Research ] [ Texas ] [ Houston ]
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“English-speaking Hispanics are more likely to watch TV out-of-home than Spanish-speaking Hispanics, according to a study of Arbitron portable people meter data in Houston, released Friday. During the Latin Grammys, broadcast on Univision Nov. 12, 18.9 percent of the three key advertiser demographic groups (18-34, 18-49, and 25-54) watched away from home, above the average 13 percent out-of-home viewing component.”

Source: http://www.mediaweek.com
Fuente Traducido: usando Google o Altavista/Babel Fish

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