IBT Webinar Helps Credit Unions Attract and Serve Burgeoning Latino Population

“IBT Enterprises, LLC, a leader in retail design, construction and consulting services for the financial services industry, will host a webinar entitled Helping Credit Unions Attract and Service the Underserved Latino Community.

The online event, scheduled for December 12 at 4 pm EST, December 14 at 2 pm EST, December 19 at 11 am EST and December 21 at 2 pm EST will provide credit unions strategies to reach and retain this growing population segment.

While the Latino segment is rapidly increasing in numbers and influence, it remains underserved and highly susceptible to predatory lending. This Web seminar will discuss opportunities for credit unions to reach this important market by promoting financial literacy, providing a culturally sensitive environment and offering traditional and non-traditional banking products, including check cashing services, at fair fees. To register for the online event, visit www.ibtenterprises.com/webinar.html.

The free webinar, hosted by Randy Tipton, VP and Latino Banking Division Manager for IBT, will address numerous issues including:

* What types of banking products are most important to this market segment
* The attributes of a Latino branded branch
* How helping Latinos migrate from underbanked to full membership can lead
to new growth markets and a more visible presence in underserved
communities

The Latino community is the fastest growing population in the United States. In fact, the Latino population has increased 22 percent since the 2000 census and the Census Bureau estimates that Latinos account for more than 14 percent of the total population. Current estimates cite great Latino buying power, spending more than $700 billion annually; that number is expected to increase to $992 billion by 2009.

The webinar comes on the heels of IBT’s announced partnership with El Banco Financial Corporation, a financial services company focused on the underserved Latino market. For more information and to sign-up for the webinar visit: www.ibtenterprises.com/webinar.html.”

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