Telemundo’s ‘Chicas’ Program Embraces Marketers

“”The Chicas Project” features Mun2 VJs Crash, who is half Mexican and half German, and Yasmin, a Venezuelan-born New Yorker. In the first episode, airing Jan. 27, they go skydiving. In later shows, the two young women attend an etiquette class, make dinner for singer Nelly Furtado and do a “Latina Eye for the White Guy” makeover of an Anglo Mun2 employee to give him some Latin style.

The marketers, who will be integrated in different ways, are Toyota Motor Sales USA, Procter & Gamble’s Always, T-Mobile, Pepsi-Cola and Maybelline-Garnier. “

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