Vying for Viewers - Cable and satellite operators scramble to attract Hispanics with ever-expanding offerings that go beyond simple TV

“MATIAS EICHBERG is stuck on DIRECTV, and he doesn’t care if it costs more than other multichannel platforms. Eichberg, 34, is a native of Argentina who runs a translation business in Tampa, Fla. He subscribes to the local cable company, Bright House, for his high-speed Internet service. But even though he’d enjoy a cost savings if he subscribed to Bright House’s TV service, he isn’t interested.

“I’ll pay a little more to get the programming I want,” he says. “With DIRECTV, you get channels from places like Spain, Chile, Argentina. I like to follow the news of what’s going on in South America. ”¦ They aren’t as held back when talking about American politics and foreign policy.”"

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