PharmaLive: Announcing Algo Nuevo (“something New”) from Regan Campbell Ward · McCann - The First “Culturally Competent” Professional Healthcare Unit for Hispanics

““There are more than 40 million reasons to start this new specialized service: That’s the population of Hispanic America,” says Maureen Regan, Managing Partner of Regan Campbell Ward · McCann (RCW). Outlining the rationale for her agency’s newest division, RCW · Salud, Ms. Regan said, “Serving many of these people are the 39,000 Latino doctors in the United States and the 350,000 in Latin America. The numbers alone make you wonder why nobody’s ever done this before.””

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