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Advertising in Latin America is setting new records led by Brazil, Mexico and Colombia.

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“Latin America is expected to set new records in advertising expenditure during 2006 and 2007, according to London-based ZenithOptimedia. Total ad spending in the region reached $19.7 billion in 2006, a 7.2 percent increase from 2005, the agency estimates. That means Latin America posted higher growth than North America, Western Europea and Asia-Pacific.”

Posted on: December 6th, 2006
Curation from Tomás
Filed Under: 1. Hispanic News, International, Marketing & Advertising
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