Spanish-Language Radio Outpacing Overall Market

“The investor group set to acquire Clear Channel would be wise to accelerate the No. 1 radio station owner’s two-year effort to expand into Spanish-language radio.

Spanish-language stations are outpacing the overall market in revenue and audience growth. Radio station owners that primarily target Hispanics outperformed general-market stations in the summer, according to a ratings report released on Thursday by New York-based financial firm Lehman Bros. with information from Chantilly, Va.-based BIA Financial Network.”

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