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There’s a bilingual buzz in U.S. stores as they cater to Hispanic market

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“Bilingual toys – including snugly dolls and old-school board games – are flooding the market this holiday season. The dual-language items rank among the five biggest trends at Toys “R” Us stores, and industry watchers expect the momentum to grow.

The toy companies are mainly trying to woo Hispanics, the country’s fastest-growing demographic. They ha ve also found a market among non-Hispanic parents who see playtime as a chance to teach the value of another language.”

Posted on: December 3rd, 2006
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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