Coldwell Banker targets Hispanic home buyers

Posted on: December 3rd, 2006
Filed Under: [ Business ] [ Hispanic News ]
Tags: ,
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“Coldwell Banker Residential Brokerage plans to target the Hispanic American homebuyer market with recruitment of Spanish-speaking agents, client education programs and Spanish-language marketing materials.

The three-pronged program, called Casa Coldwell Banker, is aimed at one of the fastest-growing segments of the U.S. population: Hispanics currently make up 13 percent, and is projected to increase to 24 percent by 2050.”

Source: http://eastbay.bizjournals.com/eastbay/stories/2006/11/27/daily45.html
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