Coldwell Banker targets Hispanic home buyers
Tagged: population, Spanish-language“Coldwell Banker Residential Brokerage plans to target the Hispanic American homebuyer market with recruitment of Spanish-speaking agents, client education programs and Spanish-language marketing materials.
The three-pronged program, called Casa Coldwell Banker, is aimed at one of the fastest-growing segments of the U.S. population: Hispanics currently make up 13 percent, and is projected to increase to 24 percent by 2050.”
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Curation from Tomás
Filed Under: 1. Hispanic News, Business
