Advertising on Hispanic Web Sites More Than Triples Since 2002 According to December Issue of Hispanic Business Magazine

“Major advertisers expect to spend $132 million in online advertising targeted to U.S. Hispanics this year, up 32 percent from last year according to the 2006 media markets report in the December issue of Hispanic Business magazine. The trend of increased online advertising has been driven mainly by tech-savvy Hispanic youths who are increasingly turning to the Internet as a platform to meet friends, listen to music, and catch up on sports. While the majority of Hispanic advertising dollars still go to television, the Internet is enabling advertisers to more distinctively target specific groups within the U.S. Hispanic population, from acculturated Hispanic youth on MySpace or YouTube to first-generation, Spanish-dominant immigrants reading online newspapers from their home country.

“One of our most significant shifts in the past six months has been one-on-one marketing, which seeks to engage consumers with the product and enhance their experience of the brand,” says Cindy Knight, Toyota marketing communications manager. “This is something TV cannot do.”

Language has become an increasingly complex component of Hispanic online advertising. Time Warner’s AOL Latino, a major Spanish-language Web site, used to just target countries such as Argentina, Mexico, and Brazil. “We started waking up to the reality that we have to speak to all Latinos and that a large percentage of this online Latino audience is bilingual or speaks English,” stated Peter Blacker, who worked on the original business plan for AOL Latino. Major advertisers are getting the message and using the Internet to target bilingual American Hispanic youth.

The 2006 Media Markets report also includes a variety of lists including the 2006 Hispanic Business Top 20 Independent Hispanic Advertising Agencies, the Top 50 Advertisers in the Hispanic Market, and the Top 50 Advertised Brands in the Hispanic Market.

About Hispanic Business Inc.

For more than a quarter century, Hispanic Business Inc. has been the premier source for the latest research, trends, and reporting on the growth of the U.S. Hispanic consumer market and the Hispanic enterprise and professional sectors.

Hispanic Business Media’s cutting edge properties provide innovative branding opportunities and results-driven marketing to bring you directly to the market that matters. “

• Ricardo Salinas Breaks Ground for What Will Be the Most Modern Television Studio in Latin America – Mexico City
• Brazil replaces Mexico as China’s top market in Latin America and boosts its surplus as well.
• Reviewed: Sin Patron: Stories From Argentina’s Worker-Run Factories, edited by Lavaca, 320 pages, Haymarket Books, 2007.
• The mayor of a wealthy suburb (San Pedro Garza Garcia) of Monterrey said Monday that he has sent his family to the United States for their own safety as he pursues his campaign against extortion and kidnapping gangs.
• Expert: Juárez violence a ‘terrorist war’
• Mexican Mennonites Impacted by Drug Violence
• Mexican farmers reeling from worst drought in decades
• Mexico City’s famed dance-for-peso halls fading
• Americans Running South: Why We are Flocking to Mexico for Work
• On the mayor’s agenda: ‘Civilize’ Mexico City – Marcelo Ebrard
• En Argentina muere una persona cada 28 horas por represión policial
• Argentine Singer Sandro Recovering after Heart and Lung Transplant
• In Argentina, One Person Dies Every 28 Hours from Police Repression
• Bilingual ballots may be coming to Hall – Growing Latino population could require voting material be available in Spanish – Gainesville, Georgia
• Importance of Younger Generations for 19th century U.S. Hispanics
• Juárez violence: Drug-war brutality persists despite presence of military
• Mexican doctors pointed to parents as the reason Mexico leads the world in child obesity, a problem made worse in this country by the lack of sports training.
• Mexico’s top domestic security official said Friday that sectors of the general public have cooperated with drug cartels in the violent border city of Ciudad Juarez, and the government is about to launch new social programs there to combat gangs.
• Susana Iglesias, writing from the streets – Mexico City native is winner of the first-ever Aura Estrada Prize, an international competition for young women writing literature in Spanish.
• La Voz and Al Dia, two of Kentucky’s Spanish-language newspapers, have reached an agreement to share advertising and distribution resources and some news content.