(Interview with) Batanga’s CEO Rafael Urbina

“Batanga is a language spoken by the people of Cameroon and Equatorial Guinea, but online it’s the name of the leading Latino Website that streams music and video to an audience that has quintupled to 4.5 million unique visitors from August 2005 to August 2006. Batanga.com, the Coral Gables, FL-based company’s site, streams 100 million songs and 20 million videos a month. It’s the fastest growing Website targeting Latinos in the U.S., who are the nation’s fastest growing population, with more than 40 million residents.
Rafael Urbina, Batanga’s CEO, who’s been with the site since its 1999 launch, is happy with its success, but worried that agencies haven’t mastered the strategies and techniques involved in playing broadband video ads.”

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