Will East Coast go loco for an expanding El Pollo?

Posted on: November 28th, 2006
Filed Under: [ Business ] [ Top Stories ]
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“Is it chicken or Mexican?

Loyal Southern California customers of restaurant chain El Pollo Loco might well respond, “Who cares? Pass the salsa.”

But for the Irvine company ”” now embarking on an ambitious nationwide expansion from its core market ”” how New England diners answer the question may prove crucial to its success.”

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