Agencies follow Hispanic market - Advertisers searching for talented people comfortable with language and culture - Dallas, Texas

“Dieste Harmel & Partners, a Dallas-based ad agency, has added about 40 employees in the last two years, and the competition for talent proved heated.

“There are more companies right now needing positions filled than there are people to fill them,” said Salma Gottfried, the company’s executive director of account management.

Dieste focuses on advertising for the growing Hispanic market, requiring talented designers and account managers comfortable not only with the language of the target audiences, but also the culture.”

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