Latino Interest Driven By Montoya’s Success
“While awaiting the start of Saturday’s Ford 300 at Homestead-Miami Speedway, NASCAR fans will be serenaded by the music of Argentinean pop singer Gizelle D’Cole and treated to the final round of the salsa competition “Bailando por la Copa” (“Dancing for the Cup”).
It’s hardly NASCAR’s typical prerace fare. But the South Florida speedway’s lineup of Latin-themed entertainment reflects stock-car racing’s latest marketing initiative: To expand its prodigious fan base by tapping into the roughly 40 million Latinos in the United States who have yet to declare their NASCAR allegiances.”
Source: More information in English / Mas informacíon en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish
Posted on:
November 20th, 2006
Fuente Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Sports
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