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Spain Nixes Burger King Ad for the XXL burger - the caloric equivalent of eating 10 fried eggs (yikes!!)

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Posted on: November 16th, 2006
Filed Under: [ Business ] [ Food ] [ Health ] [ Hispanic News ] [ Marketing ] [ Non-US News ]
Tags: Burger King, obesity, Spain

“Burger King should yank an ad campaign for its monster XXL burger _ the caloric equivalent of eating 10 fried eggs _ because it violates a Spanish initiative against obesity, the Health Ministry said Thursday.

The ministry said it had been asking the fast-food chain to abandon the campaign for more than a week because the commercials go against an agreement signed by the Spanish Federation of Hoteliers and Restaurateurs, of which Burger King is a member.”

Source: More information in English / Mas informacíon en Ingles
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