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November 16th, 2006
Filed Under: Business, Food, Health, Hispanic News, Marketing & Advertising, non-US news
Tagged: Burger King, obesity, Spain
Filed Under: Business, Food, Health, Hispanic News, Marketing & Advertising, non-US news
Tagged: Burger King, obesity, Spain
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“Burger King should yank an ad campaign for its monster XXL burger _ the caloric equivalent of eating 10 fried eggs _ because it violates a Spanish initiative against obesity, the Health Ministry said Thursday.
The ministry said it had been asking the fast-food chain to abandon the campaign for more than a week because the commercials go against an agreement signed by the Spanish Federation of Hoteliers and Restaurateurs, of which Burger King is a member.”
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