Pizza Patron Sees Sales Soar in Third Quarter

“Pizza Patron, the premier Latino pizza brand, announced today its third quarter sales for this year have increased over 24% versus the same period a year earlier. The twenty-year old privately-held company did not provide overall sales figures, however, their revenue growth was aided by the addition of several strategic initiatives including their “Lista(R)” program which began in February, offering hot and ready large 15-inch pizzas, available in pepperoni and cheese for $4.99 in all 59 locations, and with its success prompted the development of the drive-thru Lista(R) unit which opened this September, as well as the company’s new line of Fiesta Wings(TM) as Lista(R) items.

“Pizza Patron is gaining popularity nationwide by fulfilling our motto and providing ‘Mas Pizza. Menos Dinero’ to every community we enter, and because of our dedicated focus to the Hispano-Latino community,” says director of operations Ernesto Hernandez. “We could now add ‘Menos Tiempo’ to our motto since the business is moving in a direction where it resembles the fast food industry. While maintaining our commitment to offering an affordable family meal every day, we now have our Lista(R) program which allows customers who are on the go to enjoy the same great Patron pizza they have grown to love, without waiting,” says Hernandez.

More than 65 Pizza Patron locations will be operating in the United States by the end of 2006, and another 40 are in development. As part of the expansion plans announced recently, the brand has signed a two-year development agreement for 20 locations in Arizona with franchise group, Pizza Revolucion, which is owned and operated by the LeVecke Family, the grandchildren of Carl Karcher, founder of Carl’s Jr., who currently operate eight Pizza Patron locations in the Arizona market.

Additional Lista(R) drive-thru locations are also in development, which are fully branded, and feature an expanded Lista(R) (”Ready Now”) menu for convenient ordering from the car at the drive-thru window. In addition to the chain’s Lista(R) 15-inch large pepperoni pizza, they also offer the La Patrona (deluxe pizza with everything), as well as the company’s new line of Fiesta Wings(TM) as Lista(R) items.”

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