Miguel Cerda Assumes Duties as Sales Manager of Affiliated Products at The Press-Enterprise

“Miguel Cerda has been named Sales Manager of Affiliated Products at The Press-Enterprise Company. Cerda’s primary focus will be advertising sales for The Business Press, La Prensa, and alternative print, online and event products outside of The Press-Enterprise’s core newspaper product.

“We are delighted that Miguel has agreed to join our team at La Prensa and The Business Press,” said Ron Redfern, CEO and Publisher of The Press-Enterprise Company. “His leadership, marketing experience and passion for the media business, particularly how it can better serve the Latino community, will help us grow and expand these two important publications.”

Cerda worked with LA Fitness International L.L.C. for the last seven years and held several key managerial positions coordinating marketing, membership and employee relations on behalf of the company.

During that time, Cerda successfully implemented sales strategies and corporate operating policies resulting in increased revenue and market share for the organization.

Cerda will be based at The Press-Enterprise Company’s offices in San Bernardino with the La Prensa and The Business Press advertising and editorial staffs. “

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