Hola, Mi Amigo - Hispanics y the internet

“Hispanics are going online in staggering numbers. They are embracing the Internet and are really active users. But if a client came to you tomorrow and asked you about reaching Hispanics online, would you be able to answer their questions? Do you know the audience? Do you know how to connect with them online? Today, I’ll shed some light on the topic and direct you to some great resources where you can learn more for yourself.

First, let’s talk about the people. I’m one of them. According to eMarketer, there are an estimated 16.7 million Hispanic Internet users in the U.S. And that number is expected to be 21 million by 2010. Some of us speak English, some Spanish, and many speak both. My father came from Mexico and is Spanish-dominant. My mother is Hispanic and was born in America but grew up speaking equal amounts of English and Spanish. I grew up speaking mostly English but can speak Spanish, although not fluently.”

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