¡Adelante! – A Special Report on the Latin Music Industry

“As the global market for Latin music has grown, so has the market within the U.S. and Puerto Rico for Spanish-language music. In the last 10 years the Latin music marketplace has mushroomed, with varieties of Regional Mexican music and the youth-appealing beats of reggaetón and Spanish-language hip-hop driving much of the sales activity.

At the same time, the Tropical sounds of salsa, merengue and bachata continue to underperform, with radio station ratings lagging and sales far diminished from 10 years ago, when Puerto Rican heartthrob Jerry Rivera’s “Amores Como El Nuestro” was one of dozens of salsa records that highlighted a modern golden age for the genre.”

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