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Grupo Prisa’s GLR Inks Deal With WorldLink Media Firm

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“Earlier this year, Madrid-based Grupo Prisa made its official debut in the U.S. Hispanic marketplace by buying two radio stations, Radio Caracol (WSUA 1260 AM) in Miami and W Radio 690 AM in Southern California. Now it’s gearing up to get the word out to advertisers and consumers.

The Grupo Latino de Radio (GLR) Networks, the international subsidiary of Unión Radio, has signed a deal with full-service media sales firm WorldLink for its Direct Response (DR) advertising needs.”

Posted on: November 10th, 2006
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Media
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