Landing Latinos – Home developers alter marketing strategy to catch trend
Tagged: newspaper, radio, Spanish-language“A burgeoning Hispanic home-buying market has prompted home builders and mortgage lenders to advertise through Spanish-language newspapers, radio and real estate Internet Web sites and to hire Spanish-speaking sales agents.
Targeting Hispanics has become a common marketing strategy within the real estate industry, said Gilbert Pacheco, a mortgage adviser and spokesman for the Inland chapter of the National Association of Hispanic Real Estate Professionals.”
Source: More information in English / Mas informacíon en Ingles
Fuente Traducido: usando Google o Altavista/Babel Fish
Posted on:
November 9th, 2006
Fuente Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Marketing & Advertising, Real Estate
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