Baby Shower Invitations Created for Ignored Multicultural Market

“Chestnut Cards recently launched an online multicultural baby shower boutique for the stylish mother-to-be. Offering baby shower invitations and accessories targeting African American and Hispanic women, Chestnut Cards’ Baby Shower Boutique fills a niche in the $7.5 billion greeting card industry.

I was hosting a baby shower for my sister and wanted something that reflected her contemporary sense of style - it quickly became apparent that there was a hole in the marketplace when it came to invitations featuring women of color.

After searching the Internet and scouring specialty paper stores in Atlanta for chic baby shower invitations featuring African American women and finding a very limited supply, Adriane Curry decided to create and sell her own. “I was hosting a baby shower for my sister and wanted something that reflected her contemporary sense of style - it quickly became apparent that there was a hole in the marketplace when it came to invitations featuring women of color” said Adriane.

Chestnut Cards (http://www.chestnutcards.com) opened its online doors for business in August 2006. More than invitations, this online baby shower boutique also sells thank you cards, sorority inspired invitations, gift baskets and accessories. The site features the popular Angel Bebe’ line of clothes for newborns, as well as Bloomers TM Baby Diaper Cakes, which have been featured in many mainstream fashion and parenting magazines. Chestnut Cards is a minority owned firm.”

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