Research Reveals Nuances of Tapping into $768 Billion Hispanic Market

“With an estimated buying power of $768 billion in 2005, Hispanics are a marketer’s goldmine. Tapping into the gold can be risky business, however, according to Where Hispanics Live and Where They’re from: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behaviors, a new research report from Packaged Facts.

Through an intricate cross-tabulation of data culled from Simmons Market Research’s National Hispanic Consumer Survey, Packaged Facts paints a comprehensive profile of the elusive Hispanic consumer. One size doesn’t fit all, as tastes and preferences for everything from technology and food to internet and advertising are as varied as Latinos’ countries of origin and where they currently live.”

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