Filed Under: [ Hispanic News ] [ Marketing ]
Tags: Mexico, Venezuela, Zumba
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“If Alberto Perlman has his way, attendees at next week’s Association of National Advertisers multicultural conference will start the day by gyrating to the Latin rhythm of dance workout craze Zumba, led by a certified instructor Mr. Perlman is sending before his breakout session to explain Zumba to marketers.
A few of them already get it. Kellogg Co. started a three-year “Zumbando con Kellogg’s” program in 2003 that gave away Zumba fitness videos in a promotion on Special K boxes and continues this year in Mexico and Venezuela. Several others, such as Kaiser Permanente and Samy Cos., are using Zumba in grass-roots marketing efforts. “
Fuente Traducido: usando Google o Altavista/Babel Fish
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