Professor: Political Parties More Savvy About Latino Demographic

“Latino voters could play a deciding role in some midterm elections, says a Purdue University expert.

“There are some states where Latino voters may have a great influence in the races for seats in the House and Senate,” says Stacey Connaughton, an assistant professor of communication who studies how political parties tailor campaign messages to Latinos. “Indiana is one state where the Latino population continues to grow. If mobilized to go to the polls, Latinos may have an impact on future campaigns and elections at the local, state and national levels.”

“We’re certainly seeing Latino organizations engaging in mobilization efforts, and as the midterm election approaches, we’re starting to see more coalition-building with other constituency groups,” she says.”

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