U.S. HISPANIC AUTO BUYERS BALANCE FUEL ECONOMY WITH SPACE–EFFICIENCY ACCORDING TO AUTOMOTIVE REPORT IN HISPANIC BUSINESS MAGAZINE

“The November issue of Hispanic Business magazine features its annual automotive report with a detailed analysis of how automakers and U.S. Hispanics are responding to expensive gasoline and disarray among American automakers. While fuel economy is a key factor in purchasing decisions, industry experts say that U.S. Hispanics still shop for the “most car they can get,” partly due to their increasing affluence and larger family sizes.

“People don’t want to buy small cars. What they want is fuel economy. Families look for space-efficient vehicles. Hispanics in the United States are used to a size of vehicle that will bring them crash protection as well as carry stuff and the family,” states Alvaro Cabal, assistant regional manager for public affairs at Ford Motor Co.’s Southeast region.”

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