Nissan Launches Shift_musica

“Today, Nissan North America, Inc. (NNA) announced the launch of Shift_musica, a lifestyle platform designed to bring bold and original music experiences to its Hispanic consumer. Through music, Nissan will develop a series of branded consumer events tied to its new model launches as a way to engage and build an emotional connection with today’s savvy Hispanic customer.

Tonight, the much-anticipated Latin music awards show in New York City show sets the stage for the first Shift_musica event supporting the all-new 2007 Nissan Sentra. In addition to being a telecast sponsor for tonight’s show, Nissan along with the Mexico Tourism board will co-host a one-of-a-kind event following the hottest music awards show in the industry.
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