Recruiting Spanish-Speaking Employees as a Competitive Advantage

“In today’s workforce, employees who are Spanish speakers give companies a competitive advantage. Smart companies do not put the cart before the horse: They build an infrastructure of Hispanic employees before advertising to Hispanic market segments.

Many of you already know this and have tried, with varying degrees of success, to build your Spanish-speaking workforce. One of the biggest stumbling blocks is lack of knowledge about Hispanic market segments. In a general sense, there are four segments of Hispanics in the United States. First, though, a couple of useful terms:”

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