Ski Resorts Working to Bring Minorities to the Slopes

Posted on: October 31st, 2006
Filed Under: [ Hispanic News ]
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“Although the ski resort is in Fresno County, where almost half the population is made up of minorities, most people crunching past Shimizu in their ski boots are white. It’s a scene repeated in ski resorts across the country, where only three out of 20 skiers or snowboarders is a minority, according to marketing researchers.

“You see some Asian people sometimes, but few blacks and few Hispanics,” said Shimizu, who is Japanese-American. “It’s changing, but still there’s a big difference. We used to never think about things like ethnicity. Now people pay more attention.”"

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