NASCAR moves to reach its Spanish-speaking fans

Posted on: October 31st, 2006
Filed Under: [ Hispanic News ] [ Sports ]
Tags: , , , ,
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“Spanish-speaking NASCAR fans got a double dose of good news Monday.

ESPN Deportes, a national Spanish-language radio chain, announced that it would begin broadcasting Spanish-language updates before and after many of NASCAR’s most popular weekend races.

And in a separate development, Chip Ganassi Racing unveiled a Spanish-language website detailing the exploits of Colombian-born open-wheel racing veteran and newly minted NASCAR driver Juan Pablo Montoya.”

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